I was stuck in a breakfast spiral.

Mornings were rushed, and I needed something filling to keep me going. But if I hadn’t prepped, I’d end up grabbing a pastry, a coffee, or an ultra-processed bar on the way to work.

It never kept me full. And it never set me up for the day.

Then I discovered overnight oats.

I started prepping them ahead — something I could grab straight from the fridge, no thinking required. For the first time, breakfast felt easy, healthy, and satisfying.

That’s when it clicked.

Overnight oats weren’t just a quick fix — they were the answer to better mornings for busy people.

I started making overnight oat pots in my own kitchen, with my Mum's help.

I hand-delivered them on trains, tubes and buses across London and beyond.

It didn’t take long for demand to escalate...

I left my banking job, and suddenly found myself spending every week making pot after pot of overnight oats — all by hand, all from my kitchen.

When my kitchen couldn’t keep up with the demand, I knew it was time to scale — and move production to a manufacturer.

To fuel our next stage of growth, we raised our first round of investment through a crowdfund on Seedrs (Republic).

We smashed our target by 250% with the backing of 279 incredible investors!

Holland & Barrett selected Oatsu as part of their chilled food roll-out — landing us in 645 stores nationwide and securing our first-ever national listing! 🎉

We spent over a year working behind the scenes to naturally extend the shelf life of our overnight oats — and it paid off.

We’ve now got an industry-leading shelf life, using 100% natural ingredients and zero preservatives, so they stay fresh in your fridge for weeks, not days.

We've launched three delicious flavours:

Banana Biscuit 🍌, Summer Berry 🍓, Mango Passionfruit 🥭.

Longer-lasting, better-tasting breakfasts — ready when you are. 🥣✨

Oatsu has landed on Ocado and Ocado Zoom! 🚀

Our full overnight oats range is available on Ocado – so you can grab your favourite flavours alongside your regular shop and get them delivered UK-wide.

In East or West London? Order via Ocado Zoom and get your overnight oats in under an hour.

Selected from over 2,000 applicants, we won a Channel 4 TV advertising campaign that aired to millions across Channel 4 in late 2025.

The ad showed how, when the day starts in a rush, Oatsu brings calm to the chaos — a delicious, nourishing breakfast that’s ready when you are.