About us
Hi, I'm Lauren.
I was stuck in a breakfast spiral.
I needed a filling breakfast to power me through the day, but I was constantly in a rush.
Whenever I ran out of time to do my own prep, the only options I could find on the way to work were unhealthy and unsatisfying. Fatty pastries, breakfast biscuits, sugary drinks...
That's where overnight oats came in.
I started preparing all my pots for the week ahead, so I could grab and go. That's when I realised that readymade overnight oats were the perfect solution for our busy breakfasts.
Oatsu was born.
It all started in lockdown
I started making overnight oat pots in my own kitchen, and delivering them all around London.
They were a hit.
Things quickly went bananas
It didn't take long for things to get out of hand.
I quit my job and spent my weeks making pot after pot of overnight oats.
We launched with a manufacturer
When my kitchen couldn't handle the demand, we moved our manufacturing to a local plant-based food specialist.
A successful crowdfund
We smashed our crowdfunding target, hitting 250% of our goal.
Launched into Holland & Barrett
Holland & Barrett selected Oatsu as part of their roll-out of a new chilled range across 645 stores nationwide.
And soon we'll be in Co-op
Next stop: Co-op. Oatsu were selected as one of eight brands in Co-op's Apiary scheme for new food and drink brands.
We'll be launching on shelves in 2024.
Keep up with our journey
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