About Oatsu

Tell us more about your range.

We help you get the most of your mornings with our plant-based, gut-friendly breakfasts.

Our overnight oats help you look after your gut - they're high in fibre and contain 10 out of the 30 plants you should eat per week to maintain a healthy gut.

As well as being great for the gut, our range is 100% plant-based, refined sugar free, and can be made gluten-free on request. 

What are overnight oats?

Overnight oats are a no-cook, chilled version of porridge. Instead of being cooked, the oats soak in plant milk, and soften to a thick, creamy consistency. 

They make the perfect slow-release breakfast or snack, and keep you full due to their high fibre content. 

How did Oatsu begin?

Lauren used to prepare her own overnight oats for breakfast every morning. But when she didn't have time to prepare them the night before, she couldn't find any affordable, filling alternatives on supermarket shelves.

Lauren shared her first overnight oat samples at an Enterprise Nation course in October 2019. Feedback was great, and her course attendees became her first customers. 

She started selling her breakfasts through Instagram, before launching our online store in April 2020. Since then, we've sent out thousands of overnight oat pots to hundreds of customers across the UK.

Why did you name the business Oatsu?

Our name comes from the translation of 'oats' in Japanese, which is Ōtsu (pronounced 'Oatsu').

How has Oatsu grown over the past year?

We've made and sent out thousands of breakfasts to more than 700 customers across the UK since our launch in April 2020. 

Aside from our online store, our overnight oats are available in coffee shops across London and Essex, and we plan to enter other retailers over the next year.

In April 2021 we expanded to a team of three! Meet our Social Media Executive, Eve, and our Digital Marketing Executive, Elda, here.