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About Oatsu

Tell us more about your range.

We help you get the most of your mornings with our plant-based, gut-friendly breakfasts.  through our make this easy to achieve through our plant-based, probiotic-rich breakfast pots.

Our overnight oats help you look after your gut - they're high in fibre and are naturally sweetened with amazake - a probiotic-rich grain from Japan.

As well as being great for the gut, our range is 100% plant-based, refined sugar free, and can be made gluten-free on request. 

What are overnight oats?

Overnight oats are a no-cook, chilled version of porridge. Instead of being cooked, the oats soak in plant milk, and soften to a thick, creamy consistency. 

They make the perfect slow-release breakfast or snack, and keep you full due to their high fibre content. 

How did Oatsu begin?

Lauren used to prepare her own overnight oats for breakfast every morning. But when she didn't have time to prepare them the night before, she couldn't find any affordable, filling alternatives on supermarket shelves.

Lauren shared her first overnight oat samples at an Enterprise Nation course in October 2019. Feedback was great, and her course attendees became her first customers. 

She started selling her breakfasts through Instagram, before launching our online store in April 2020. Since then, we've sent out thousands of overnight oat pots to hundreds of customers across the UK.

Why the Japanese influence?

Lauren wanted to incorporate the traditional healthy ingredients she'd been introduced to by her Japanese mother into her recipes.

During her visit to Japan in December 2019, she discovered amazake, a cultured grain. Rich in gut-friendly probiotics, vitamins and minerals, amazake has been used for centuries in Japanese cooking, and is lauded for its benefits for the skin and hair.

Our name comes from the translation of 'oats' in Japanese, which is Ōtsu (pronounced 'Oatsu').

How has Oatsu grown?

In its first months, Oatsu held pop-ups at co-working spaces, gyms and studios across London, including Huckletree, The Studio Workspace, The Co Dalston, and Great Western Studios, Launch 22, and Fit Club Studios.

Oatsu is currently available in coffee shops and co-working spaces across London and Essex, and plans to enter other independents and retailers in 2021.

How is Oatsu coping with the Covid-19 pandemic?

We're delighted to still be able to get our overnight oat pots sent out to customers nation-wide - in fact, we're busier than ever. As a home-based, London-based business, we're continuing to produce and sent out pots from our 5-star food hygiene rated kitchen.

Lauren and team are working hard to develop some exciting new flavours and product formats - stay tuned for updates!

 

 

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