I was stuck in a breakfast spiral.

Mornings were rushed, I was always on the go, and I needed something filling to keep me going. But every time I skipped prepping my own breakfast, I’d end up grabbing a sad pastry, a coffee, or an ultra-processed bar on the way to work.

It never left me feeling full or energised.

Then I discovered the magic of overnight oats. I started making my own for the week ahead — something I could just grab and go, no thinking required.

That’s when it clicked: ready-made overnight oats weren’t just a quick fix — they were the answer to busy, better mornings.

I started making overnight oat pots in my own kitchen, with my Mum's help!

I hand-delivered them on trains, tubes and buses across London and beyond.

It didn’t take long for demand to escalate...

I left my banking job, and suddenly found myself spending every week making pot after pot of overnight oats — all by hand, all from my kitchen.

When my kitchen couldn’t keep up with the demand, I knew it was time to scale — and move production to a manufacturer.

To fuel our next stage of growth, we raised our first round of investment through a crowdfund on Seedrs (Republic).

We smashed our target by 250% with the backing of 279 incredible investors!

Holland & Barrett selected Oatsu as part of their chilled food roll-out — landing us in 645 stores nationwide and securing our first-ever national listing! 🎉

We spent over a year working behind the scenes to naturally extend the shelf life of our overnight oats — and it paid off.

We’ve now got an industry-leading shelf life, using 100% natural ingredients and zero preservatives, so they stay fresh in your fridge for weeks, not days.

We've launched three delicious flavours:

Banana Biscuit 🍌, Summer Berry 🍓, Mango Passionfruit 🥭.

Longer-lasting, better-tasting breakfasts — ready when you are. 🥣✨

Oatsu has landed on Ocado and Ocado Zoom! 🚀

Our new ready-to-eat overnight oat range is now available on Ocado – so you can grab your favourite flavours alongside your regular shop and get them delivered anywhere in the UK.

In East or West London? Order via Ocado Zoom and get your overnight oats in under an hour – perfect for busy mornings or last-minute breakfast wins.

Try all three flavours: Banana Biscuit 🍌, Summer Berry 🍓 & Mango Passionfruit 🥭

We’re going on Channel 4 this November! 📺

Oatsu has won a Channel 4 TV advert, airing in November 2025 to millions of homes across the UK.

The campaign asks: What would you do with an extra 10 minutes in the morning?

Because when the day starts in a rush, Oatsu brings relief in the chaos – a delicious, nourishing breakfast that’s ready when you are.