About us

Hey! I'm Lauren, founder of Oatsu.
Struggle to find time for a healthy, filling breakfast?
So did I. The only options I could find on-the-go were sugary pastries, biscuits, or coffee.
Everything changed when I started preparing overnight oats — they were quick, filling, and kept me energised all morning.
That’s when I realised more people need this. And so, Oatsu was born — to make great-tasting breakfasts easy.

We started small.
During lockdown, I prepped batches of overnight oats in my kitchen and launched Oatsu online and at markets.
I hand-delivered fresh pots across London and beyond.
The positive response showed Oatsu had something special—an easy, healthy breakfast for busy lives.

Soon, I couldn't keep up with demand!
It didn’t take long before demand outgrew our kitchen setup.
I left my job in banking and threw myself into Oatsu full-time – hand-prepping every pot with a little help from my Mum!

Outsourcing manufacturing
To meet growing demand, we partnered with our first manufacturer – a huge milestone!

Over-subscribed crowdfund
In December 2023, Oatsu raised 250% of its fundraising target, from 270 investors.

Launched into Holland & Barrett
Holland & Barrett selected Oatsu as part of their roll-out of a new chilled range across 645 stores nationwide.

Industry-leading shelf life
Over the past year, we’ve worked closely with a new manufacturing partner to refine our recipes.
We’ve achieved an industry-leading shelf life on our ready-to-eat range, using all-natural ingredients – 6x longer than other brands.
Our new recipes will be rolling out nationwide in June 2025!

Just Add Milk Oats
Our new high-protein ‘Just Add Milk’ Overnight Oats launch in July 2025:
- 12g protein per serve
- High in fibre
- No added sugar
- Ready in just 15 mins (or overnight)
Perfect for busy mornings at home, at work, or on-the-go!

Where to find Oatsu next?!
We’re gearing up for more exciting retail and foodservice launches this year.
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